Seeing the growth of this booming ring tone market, many have joined this race to make money. Especially music companies such as MTV have joined hands with their cities telecommunication service to provide them with music and songs to be sold directly to the mobile customers. How the customer purchases the ring tone, from which website, which particular music or song is in demand, and offering competitive prices for the ring tone, are all taken into consideration by both the music companies and the telecommunication networks.
Mobile carriers too are able to offset their huge infrastructure investments with revenues form Mobile ringtones and other related content. It’s has turned into a significantly large revenue stream for telecom operators.
Brands are also reaching out to young consumers through mobile phones. Ad jingles are being converted into ringtones, as they generate brand recall. Specialist mobile marketing firms are helping brands to acquire and retain consumers via mobile music.
It can be said finally, that the Music Ring tone or Wireless Music is the most profit making business currently. Its booming market along side-by-side with some of the Music Companies shows that it is here to stay and introduce many more attractive features for the future and present interested buyers. Irrespective of the piracy act, it is here to stay, serve and boom in the market.
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