The second story is even more thrilling. Cingular succeeded in convincing musical bands to release their songs first as ring tones before singles. Coldplay is the first band to practice this experiment. Their new song “Speed of Sound” will be available as a new ring tone six days before it’s release on radio and also a couple of months before their new album comes out in June. These ring tones maybe named as Cingular ring tones. Wow! Exciting hmmm, where this mobile technology is going? This industry has shown tremendous acceleration.
Another similar hit story featuring the music-goddess Madonna’s one of the latest songs. The mobile-phone ring tone was more important in thrusting Madonna's hit single "Hung Up" to the top of the charts than radio airplay. The song accomplished the No. 1 spot in 29 countries simultaneously in 2005 with 40% less radio airplay in the U.S than the average No. 1 hit. Senior vice president Warner Music, Michael Nash said: "I think it's not inaccurate to say that the mobile campaign, and the ring tone in particular, was more effective in launching the single than radio airplay".
Actually before experimenting ring tone hypothesis to Madonna’s song, New York-based Warner Music observed the phenomenon promoting a single by another major band signed to Warner, Green Day. He figured out that less airplay was required to acquire a greater chart success for Green Day. This fact compelled him to decide to "test the hypothesis" with Madonna's album’s promotional campaign, "Confessions on a Dancefloor".
The statistics of International Federation of the Phonographic Industry claim that mobile phones reported for nearly 40% of digital-music sales in the first major year that full songs were available over the mobile phone. The largest portion of mobile-phone music revenue was covered by ring tones, according to the research released by Informa PLC.
No comments:
Post a Comment